"Tune in" is a delightful drama that shows the progressive nature of the writing tool. Whether it's a pen or a keyboard, its NEED is the same. But it's VALUE changes from person to person. The role of technology is to help create a comfortable space for the user, but the user is from any and every generation. While one user chooses the pen as her tool, the other prefers to ask siri to get his job done. Using the right tool can save a lot of elbow grease and that's not GREED, that's our NEED.